Intel used GE Digital technology to improve operations in their computer chip manufacturing facility. I wrote and directed this interactive experience to tell Intel's story.
Produced by Media Monks
General Electric
In 2018 I started working for GE as an in-house filmmaker & storyteller for their GE Digital business unit. I wrote and directed this spot based on a Thomas Edison quote I discovered: "There's a way to do it better. Find it."
In 2017, I was selected by Droga5 to take part in their 10 week creative advertising bootcamp. From there, I've developed my work into this portfolio of my copywriting work.
MAC 76
In 2018, 76 nations consider same sex-relations a crime. Mac76 is a 76-shade lipstick collection that represents the LGBTQ communities in each of these countries.
Sales of the Mac76 collection will go directly to supporting localized issues of equality in these communities.
Each shade will be discontinued as specific equality goals are reached in the correlating country.
Lebanon is on the verge of decriminalizing same-sex relations. Sales of the Lebanon Red shade in the Mac76 collection will directly support the fight to repeal the article of Lebanon's constitution that makes same-sex relations illegal.
In spite of these laws, Beirut held its first Pride Weekend in 2017. Mac76 was there to launch Lebanon Red and show support for the LGBTQ community in Beirut, Lebanon, and the rest of the MENA region.
Art: Zoraida Ingles Copy: Kevin D'Angelo Strategy: Munira Ahmed, Lindsay Joy, Zach Gelfand, Kevin D'Angelo
Sesame Street: The Cookie Thief
Some arts gone missing on Sesame Street and someone's framed Cookie Monster as the culprit. I wrote and produced this noir-style promo for Sesame Street's The Cookie Thief special on PBS.
Fiat: Learn Italian
If you're going to drive a Fiat, you should learn some Italian. These are the phrases you'll probably need the most.